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Caribbean media inflation: reading the signal.
How we track CPM and CPP inflation across Caribbean markets, and why headline averages are usually misleading in markets this small.
Why we publish this
Most regional media inflation figures are extrapolated from North American benchmarks. Ours are sourced from actual rate cards and paid placements across the territories we cover.
How to read small-market inflation
Small-market volatility means a single broadcaster’s rate reset can move a national average by several points. We report median, not mean, and flag any market where fewer than three properties set the curve.
What this report covers
A full breakdown is shared with engaged clients as part of our quarterly research cycle. Reach out via the brief form if you’d like to see the methodology and sample report.